Blog

How to Track Offline Marketing

Marketing offline has so many advantages and opportunities. Many people question offline marketing due to the inability to track or know how effective it may be. And though probably a good question 5-10 years ago, that is not the case now.  There are many ways to understand the effectiveness of your offline marketing campaigns. Website […]

Making an Experience

Direct Mail Creates an Experience The best marketing campaigns are not always the loudest.  The greatest attention seeking campaigns are not the clear winner. Over the course of time, repeatedly you will see, that it is making an experience that really delivers. There have been several rich experiences from marketers that not only get the […]

Cut Through The Clutter In A Digitally-Saturated World

I am a digital girl. I love “techy” stuff. I’m always looking for the latest and greatest products and I love that you can find whatever your heart desires online – even a husband, like I did. Hehe. I can’t tell you how much I love the accessibility of it all and that I can […]

Web designa and graphics

A Picture Speaks a Thousand Words

Accurate and memorable communication is a key element to the success of any business. If your audience or potential client is not clear on what your business is all about, your company will not succeed in generating leads or building growth. Of course the are many ways of conveying a message through words, phrases and […]

Hitting the Bullseye: How Targeting Works in a Direct Mail Campaign

One of the reasons direct mail marketing campaigns are so successful is because they are targeted carefully to reach the most relevant audience. Effective targeting not only brings in more qualified leads which turn into sales, but also optimizes your marketing spend. With DBM direct mail campaigns you can target granularly, well beyond the zip […]

Building a Targeted Direct Mail Campaign Strategy

Marketing is the intersection of education and persuasive allure. However, some businesses view advertising as shouting into a New York City intersection. To those that do, they will not see results. They will grow tired and frustrated. Marketing expert, Elizabeth Gardner, captured this tension very well in her talk. She said, “It’s hard to target […]

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*Success metrics from the 2017 DMA Response Rate Report. Direct Mail Cost includes list use, mail processing and postage cost. DBM can create your mailer or emailer for an additional charge.